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《Beijing Today》英文周报简介： 《Beijing Today》是首都唯一的一份英文周报，由北京市政府新闻办公室主办，北京青年报主办。我们的读者包括母语为英语的外国人、国内的高阶层人士以及外交官和政府决策者。 《Beijing Today》周报每期发行量为5万份，在报刊亭零售并直投到酒店、公寓和外国人社区，是北京英文媒体中最具权威性的报纸之一。 目标市场： 2006年，太平洋媒体有限公司的市场调研为我们锁定了北京市场上的两组目标读者群。他们分别是母语为英 语的外国人以及会讲英语的中国人。 母语为英语的外国人： 母语为英语的外国人读者，为常住在北京的外国人。他们在北京居住超过一年以上。 这一群体的读者会反复购买我们的报纸，以获得教育，健康，房地产以及其他方面的日常信息。 这一读者群的价值比广告商预期的还要高，并且比起那些目标读者为商务旅行人士、观光客和大学生的出版物，价值也更高。 中国英语读者： 中国本地读者对《Beijing Today》感兴趣，主要是希望提高英语水平，尤其感兴趣从《Beijing Today》上学到原汁原味的英语。大学生阅读《Beijing Today》是为了获得教育和就业方面的信息。 服务： 《Beijing Today》为广告商提供价格合理、保证质量的刊登广告的途径。同时，我们还提供精美的彩色印刷，以及各种为客户量身定做的系列市场推广计划。 INTRODUCTION OF BEIJING TODAY Beijing Today is the capital’s only English weekly newspaper and is published under the auspices of the Information Office of the Beijing Municipal Government and run by Beijing Youth Daily. With a circulation of 50,000 newspapers a week, selling from newsstands and distributed at hotels, apartments and expatriate compounds, Beijing Today is seen as one of Beijing’s most authoritative English media sources. TARGET MARKET Our readers include native English speakers and high-end nationals, including diplomats and governmental policy makers. In 2006, Media Pacific Ltd’s market research identified two distinct groups that read Beijing Today. They are local native English speakers and the Chinese English speaking market. Native English speakers: The majority of Beijing Today’s native English speaking market is in what we call the “resident”category. These are expatriates who have lived in Beijing for more than a year. This group has repetitive buying habits when it comes to education, health, real estate and other daily essentials. Chinese English speakers Local Chinese residents enjoy how Beijing Today’s news is written and presented in a western style. Students read Beijing Today for information on education and careers. SERVICES Beijing Today provides an affordable way of advertising in Beijing without compromising on quality. As well as the high standard of color printing, Beijing Today also creates tailor-made marketing packages ensuring a high return for our advertisers. |
